06
Sep
The fundamental problem with advertising is that it has always taken the shotgun approach. Show the same ad to as many people as possible and hope some of them like it. Systems like Google AdSense have improved things a lot by showing ads related to the content on a web-page but they are still not ideal and give the person who owns the web-page minimal control beyond some simple competitor-exclusions. In the past few years the whole area of widgets has
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