Marketing

22
Aug

All Marketers are Snakes

I bought Seth Godin's "All Marketers are Liars" last week and read it cover to cover in less than a week (a new record for me). It's one of those books that just clicks with you instantly. You feel like a lot of what he is saying is obvious but taken as a whole, it tells a compelling story. The timing of my reading was apt considering the sub-title is "The Power of Telling Authentic Stories in a